Every person who has a website should know that search engine optimization is very important. Also known as SEO, it is very important to utilize different techniques to ensure that your website can be ranked high enough for it to be found in the first few pages of the search engine results pages or SERP.
There are so many different ways you can improve your website’s page loading speeds, one of which would be to get a top hosting company since they have the best possible servers available for you to use.
However, there are other things that you can do to help your organic search rankings and in this article, I will go over the reasons why server speed is crucial to help you increase your revenues.

Fast Page Loading Speeds

Did you know that Shopzilla, one of the biggest e-commerce websites today, increased their revenues almost immediately by just improving their page loading speed? Yes, that’s right. According to the results of their analytics tools, they’ve presented us with hard evidence that when their site loading speed went from 6 seconds to just 1.5 seconds, their revenues increased by more than 15%.
That number might not persuade people, but considering how big the website is, it is definitely something that you shouldn’t ignore.
Now, why do people and the different search engines out there value page loading speeds? Well, Google has made it clear that they are changing SEO in a way that caters to websites that improve the user experience. And, one tangible thing that improves the user experience is, well, page loading speed.
With faster internet connections and mobile devices that are quite capable of doing a lot of things at one time, it is no wonder that people have thinner patience when it comes to website’s loading times.
This fact is reinforced by Google because, in a survey that they’ve released, a website’s conversion rate definitely increases by a huge margin if your website becomes quite fast to load.
Let’s go back to Shopzilla as an example. Ever since their page loading speed has increased, they have gained 25% more page views and 15% more conversions. Just think about that for a second.

How to Make Things Faster?

Now that you are convinced that how fast your website loads up can affect your business revenues, how exactly do you make that happen? Well, there are a couple of things you can do, such as:
1. Get a Good Hosting Company
Go with a hosting provider that is known to have amazing server speeds.
2. Optimize Website Content
On your website, make sure that everything is optimized, especially when it comes to the media that you are uploading. How exactly do you ‘optimize’ your media? Well, if you are uploading photos, you must make sure to downscale your photo to reduce its size but not more than compromising the actual quality of the image.
Next, you want to make sure that you input some alt text as it will search engine crawlers discern what the image portrays. The same goes for video content.